Nightlark
Pop-Up Concept Development + Creative Direction + Brand Design
Nightlark was a limited-time cocktail lounge experience imagined, developed, and executed inside Hotel Emery—transforming an unused hotel space into a bold, mood-lit pop-up bar with a sultry, late-night energy.
Created as a seasonal concept to drive guest engagement, bar revenue, and local buzz, Nightlark delivered a transportive experience layered with design-forward ambiance, a playful identity, and an inventive cocktail menu developed in collaboration with our lead bartender.
Company
Hotel Emery
Year
2024
CONCEPT
An After-Dark Escape
With deep velvet tones, glowing candlelight, and a soundtrack of slow jams and dream pop, Nightlark invited guests to unwind, sip, and settle into a vibe that felt entirely separate from the outside world.
The name, voice, and creative direction positioned Nightlark as a bird of the night—elegant, mysterious, a little flirtatious. Every detail was designed to evoke a feeling of escape and indulgence.
Key Elements:
Developed the full pop-up identity including name, logo, voice, storytelling, and tagline
Created custom lighting, draping, and signage to build the signature Nightlark atmosphere
Crafted an inventive, highly stylized cocktail menu in collaboration with lead bartender John Olson
Designed the guest experience through subtle wayfinding, host-led entry, and immersive service moments
Promoted the pop-up through organic social, a soft influencer launch, and strategic in-house signage
The Wins
Nightlark delivered a transportive, design-forward guest experience while generating strong bar revenue, brand buzz, and proof of concept for future in-house pop-ups at Hotel Emery.
$37k
Total Revenue
3.8M
Media Impressions
63k
Organic Instagram Reel Views
Nightlark proved the power of storytelling and sensory detail in driving short-term buzz and long-term brand value. As Hotel Emery’s first mood-driven cocktail concept, it set the tone for future in-house creative activations—and redefined what a pop-up inside a hotel space could be.
