The Camby
Hotel
Marketing Strategy + Creative Direction
Following a major renovation and rebrand, I led the repositioning and marketing strategy for The Camby, a luxury lifestyle hotel in Phoenix, Arizona. From creative direction to campaign execution, I played a key role in crafting a refreshed identity that reintroduced The Camby to the market—redefining its guest experience, enhancing brand storytelling, and driving renewed awareness and revenue growth.
Working closely with internal stakeholders and agency partners, I oversaw website development, digital marketing, creative production, event activations, and PR strategy to bring The Camby's next chapter to life.
Year
2024
Client
The Camby Hotel
The
Wins
Developed and executed the post-renovation marketing strategy, reestablishing The Camby’s brand voice, visual identity, and market positioning.
Led creative direction for new hotel photoshoots and video assets, showcasing updated interiors, new guest experiences, and elevated amenities.
Managed the launch of the new Camby website, integrating refreshed branding, optimized SEO, and streamlined guest booking paths.
Designed and rolled out multi-channel awareness campaigns, including social media, paid digital, PR, influencer partnerships, and onsite events.
Partnered with local and regional influencers to generate organic buzz around The Camby's new era, achieving strong engagement and high-value content creation.
Directed strategic digital media buys, achieving performance improvements across paid search, paid social, metasearch, and display advertising campaigns.
Elevated The Camby’s brand presence locally and nationally, positioning it as one of Phoenix’s premier lifestyle hotels post-renovation.
