Hotel Emery

Led full-scale marketing for this lifestyle hotel, turning it into a go-to downtown destination through campaigns, activations, and brand strategy.

Down Through the Chimney

Created and produced an original holiday pop-up bar experience filled with nostalgic whimsy, cocktails, and immersive design.

Drove marketing and creative for this Northern Italian restaurant, from seasonal menus to brand partnerships and event programming.

Converted Hotel Emery’s lobby into a moody, after-dark cocktail lounge—complete with curated cocktails, low lighting, and high vibes.

Concepted and launched a cheeky, Grinch-themed holiday bar that brought bold branding and big crowds to Hotel Emery.

Led the rebrand and relaunch of this Phoenix hotel post-renovation, including creative direction, website, and campaign strategy.

Developed a game day beer garden activation that energized downtown Minneapolis before every home Vikings game.

Branded and curated a local-forward hotel gift shop in partnership with LAB Mpls, from product mix to local partnerships.

Supported a community holiday initiative by leading website redesign and managing social media strategy to boost visibility and donations.