Giulia

Restaurant Marketing Strategy + Brand Storytelling + Campaign Development + Guest Experience

Giulia is a refined yet approachable Italian restaurant located inside Hotel Emery, known for its handmade pasta, warm hospitality, and seasonal culinary experiences. As the marketing lead, I elevated the brand’s presence by driving strategic campaigns, launching new guest activations, and deepening its connection to both locals and travelers.

Through thoughtful storytelling, integrated marketing, and a constant pulse on guest behavior, I helped turn Giulia into more than a hotel restaurant—it became a downtown dining destination.

Creative Campaigns

Mozzarella a Mano

A tableside mozzarella-pulling experience, supported by behind-the-scenes content and short-form video
Chef's Counter Tasting Menu

Drove buzz for the tasting menu experience with curated media/influencer previews and strategic launch content.
Italy Through Pasta Series

Hands-on culinary classes led by five-time James Beard Finalist, Chef Steven Brown, celebrating the flavors, techniques, and traditions of Northern Italy.
Seasonal Menu Launches

Coordinated rollouts for new dishes with photography, paid promotions, email support, and social media campaigns.
Galentine's Brunch

A festive one-day event with themed menu items, permanent jewelry vendors, plant bars, and local makers

of Work

Scope

From styled photography and video to influencer collaborations and evergreen content strategy, I led all creative marketing efforts to keep Giulia visually consistent, buzzworthy, and guest-focused.

This includes:

Monthly content calendars across social and digital platforms
Coordination of photo/video shoots for menus, events, and team features
Writing and designing landing pages, flyers, and promotional assets
Partnering with press, influencers, and creators to drive traffic and visibility

The Wins

Giulia’s growth was powered by strong brand positioning, ongoing creative campaigns, and a focus on experiences that kept guests coming back.

47%

Email Open Rate

154%

Instagram Growth Rate

50.2%

Average YoY Revenue Increase

Giulia’s evolution has been shaped by consistent brand storytelling and experience-led marketing. By blending thoughtful design with craveable moments, we created a restaurant that stands on its own—anchored in flavor, hospitality, and a deep sense of place.