Twin Cities
Toy Drive
Marketing Support + Social Media Management + Website Design
I supported Twin Cities Toy Drive in elevating their digital presence, helping expand their reach, boost engagement, and drive more toy donations through refreshed marketing and social media strategies.
With strategic social media management and a full website redesign, I helped refresh the brand’s public-facing voice, streamline the donation process, and create a more cohesive and engaging online experience—supporting their mission of bringing joy to local children and families during the holiday season.
Year
2024
Client
Twin Cities Toy Drive
The
Wins
By refining the brand’s digital touchpoints, we made it easier for people to discover, support, and share the mission—resulting in stronger engagement, a smoother user journey, and increased toy donations.
Redesigned and relaunched the Twin Cities Toy Drive website ahead of the 2024 holiday season, improving clarity, navigation, and mobile optimization.
Built and executed a dynamic social media strategy that grew following, boosted engagement, and drove increased participation in toy donation campaigns.
Helped streamline brand messaging across digital channels to create a stronger, more recognizable community presence.
Contributed to an overall increase in toy donations and brand engagement year-over-year.
