Down Through the Chimney
Concept Development + Branding +
Marketing Strategy + Event Production
Following the success of our first-ever holiday pop-up, I reimagined and produced Down Through the Chimney—a brand-new, fully immersive holiday bar experience at Hotel Emery.
Transforming unused meeting space into a vibrant Santa-themed escape, we created a playful, over-the-top destination that blended nostalgic holiday magic with creative storytelling, themed cocktails, interactive guest moments, and bold design.
Beyond delivering a memorable experience for guests, this activation significantly boosted holiday season revenue, elevated brand visibility, and deepened community engagement downtown.
Company
Hotel Emery
Year
2024
CONCEPT
A Whimsical Journey
Down Through the Chimney took guests on a whimsical journey through multiple themed rooms, including a life-sized gingerbread house and Santa’s workshop, each designed for exploration, social sharing, and sensory immersion. Festive cocktails, playful games, and custom activations encouraged guests to linger, celebrate, and connect throughout the space.
Key Elements:
Find the Pickle nightly scavenger hunt with instant prizes
Dear Santa Wall with guest-written postcards
VIP Hotel Package with Skip the Line access and F&B credits
The Tasting Room: Movie-and-dinner pairing events featuring Elf
Private Dining & Buyouts for group celebrations
The Wins
Through strategic creative execution and immersive guest experiences, Down Through the Chimney exceeded performance goals, driving significant revenue, guest traffic, and brand visibility for Hotel Emery.
$345k
Total Revenue
10.1k
Guest Covers
6.9M
Media Impressions
18%
Instagram Growth Rate
800
Toys Donated
285k
Instagram Partnership Views
As the creator and producer behind Down Through the Chimney, I concepted, designed, and executed every aspect of the activation—from initial brainstorm to final guest experience—leading cross-functional teams and external partners to bring the vision to life.
